How Can Start-ups Improve Their Web Development Process
Web development process including online presence, website development and maintenance, social media engagement, etc is crucial for all types of businesses these days. It is even more important for start-ups to develop their online presence properly.
Start-ups must present their products and services more than their mature competitors. Online presence is one of the most effective ways to introduce a start-up and their product or services to quality audiences.
For a high quality online presence, you must be working with a professional web design service in Dubai to take advantage of their knowledge and experience. However, it is highly recommended to make yourself familiar with the principles of a good online presence, to make sure that all things are moving in the right direction.
Web Development best practices for start-ups
1- Define your brand identity
A combination of content and visual elements must be created to define your brand’s goal, mission and values. Your brand identity is essential for a consistent presence across your business platforms.
2- Build a professional website
The most important part of your web development is to build a professional website to make your business stand out of the crowd. The website must be designed user friendly with all needed features in place for the sake of best user experience.
3- Focus on SEO enhancement
Ranking high on major search engines like Google needs to comply with SEO best practices and standards. SEO enhancement is an ongoing journey that starts at the very beginning day of your website design and never ends.
4- Improve user engagement by creating quality content
Users who are in need of a product or service, jump on the internet and search relevant keywords on major search engines like Google. Here is where the best relevant content comes up on top of the search results and creates the content owner quality and organic traffic. Hence, make yourself familiar with how to create SEO-friendly content and make quality content accordingly.
5- Create business account on popular social media
Social media platforms are quite popular these days. Internet users are now checking a business social media account before making a decision to do business or not. You must create a social media account on popular platforms and create daily content to engage audiences. Don’t forget to use proper images as well as short and understandable content.
6- Build a digital marketing plan and execute
In addition to organic growth that will be gained by SEO improvement, you must utilize paid online advertising to ensure your brand name is seen by users. Organic growth is great but it takes time. One of the best digital marketing methods that suits start-ups is PPC marketing. Hence, get a good knowledge about digital marketing and what PPC or paid-per-click marketing is and start promoting your start-up online.
7- Pay high attention to the basics of user experience design
Your website is designed to promote your products or services to users. Visitors must feel comfortable when visiting your website and it depends on many factors such as website appearance, product/service categorization, mobile responsiveness and web pages loading speed. Even though by working with a professional website designer, you can rest assured of the quality of UX design, it is worth it to get a basic knowledge on those factors such as mobile responsiveness and how to optimize a website loading speed.
8- Make website security at your first priority
Data privacy and security is quite important for internet users. Failing to provide an appropriate level of security would have an adverse consequence on your business reputation and trustworthiness. SSL certificate along with updating your plugins and software must be done with care for the sake of being protected against cyber criminals.
9- Progress measurement
Measure your progress in a timely manner to see how you have performed so far. Progress measurement helps you to identify which parts are doing well and spotting areas of concern. It also makes you capable of taking corrective action before the issue gets worse. There are good online tools for SEO performance measurement that you can utilize. It is highly recommended to understand how to evaluate a website SEO performance, so you will better understand how your website is performing.
Online presence is essential for all types of businesses regardless of being a start-up or a business with years of market presence. It’s even more important for start-ups, as no one in the market has a clue about their existence. As such, start-ups must have a detailed web development plan and execute it with care, in order to make a lucrative business over time.
Websima DMCC, as one the leading web design service providers in the UAE market is always here to help. If you are in need, do not hesitate to contact us and book for your free consultation meeting with our talented team.