What is SEO?
SEO, or Search Engine Optimization, is to increase your site visits by enhancing your website performance through the search engine standards. There are several factors affecting your website SEO such as keywords in your website contents, backlinks to your website and your coding and structure of the website.
The most important questions that users ask is what is the exact meaning of SEO?
SEO is a set of activities in web-design, strategy planning and content providing in order to enhance your website rank in google and increase your visitors.
SEO concept in not limited to search engines, it is also related to improving structure of the website for visitors to have a better experience. For that purpose, google policies are now more aligned with user experiences.
What is the effect of visitors’ behaviour on SEO?
The new Google’s algorithm, especially RankBrain, trying to analyse visitors’ behaviour to optimise the ranking accordingly.
Each time a user search something in Google, one or some of the Google’s suggestions will be chosen and users’ choices will be taken into account by Google. As a case in point, if a website with a Google’s low rank gets more clicks, Google will enhance its ranking in accordance with users’ behaviour.
In addition, users’ time spending in a particular website till their next similar search will be an important factor to Google.
The span of time, a visitor clicks your website till he searches the same or similar keywords in Google, is called “Dwell Time”. If you are interested in recognising the effect of users’ behaviour on SEO, we suggest you read RankBrain article.
The importance of SEO
Most of the internet users find their intended websites by searching in main search engines such as Google, Bing or Yahoo. Besides, the search engines try to suggest users what they are actually searching for and that’s why people trust your website more if they find you through search engines in comparison with advertisements. This fact shows the importance of the SEO on your website.
The searched keywords by users in search engines are critical. Based on our experience, attracting the visitors from search engines will guarantee any company’s success.
There is a significant advantage of having visitors from SEO rather than any kinds of advertisements and it will have a lower cost in long-term.
The Importance of SEO in Search Engines
Although Google is an intelligent engine, it still requires users’ assistance. Google constantly strives to suggest better results to its users, however there are some obstacles which make the SEO necessary in this process. Any mistakes in SEO leads your website to be hidden from users and wastes all your efforts. As a result,
your competitors may have a better outcome with lower quality contents.
Google crawlers have specific factors to recognise the contents of a page so that if you observe the rules you will have a better chance in order to get a better result in Google rankings. These factors are called “On-page SEO” and to succeed, we should know all the factors in detail.
Black Hat & White Hat SEO
Using SEO techniques align with customers’ satisfaction and observing right rules of SEO in this process is called “White Hat SEO”. On contrary, using of search engine weaknesses and deceptive techniques in addition to ignoring customers’ satisfaction is called “Black Hat SEO”. Google regularly finds out these methods and punish the websites which used Black Hat SEO. To get a better view on this concept we suggest you read “SEO Methods” article in our website.
The most important steps of SEO
SEO and optimisation are a long-term and continuous process. There are several techniques and methods to get a better rank in Google which each of them is effective accordingly. Succeeding in SEO requires 3 major elements as below:
1. Technical SEO
Standard coding, observing the SEO rules in design, standard highlighting, optimising loading speed, responsive design and so on are called “SEO Technical”. To start a content marketing, a powerful and standard website design is a mandatory.
2. Content Marketing
Activities such as finding valuable keywords, analysing competitors, developing a content strategy, producing useful contents, tagging, categorising and internal link building are crucial in content marketing. Succeeding in SEO without content marketing is impossible.
3. Targeted link building
Observing SEO standards and content marketing can take you to the first page of Google, however, to get the first rank and to compete with older competitors, you will need to work on “SEO off page”. Social network activities, professional forums, comment marketing, purchasing valuable backlinks and ad reporting are called “SEO off-Page”.
What is the best method to learn SEO?
The process of learning SEO is time-taking and complicated. Usually, when you are looking for a specific subject in SEO, you will find an article with an accurate but limited information about that. By reading that article you may get interested in SEO and go through more articles consequently.
1. Reading a primary book
There are many books in the internet to learn the initial concepts of SEO. These books will help you to get the necessary and common keywords you may need in this process.
2. Reading articles or watching videos
After reading the books you find the initial concepts and keywords of SEO. To utilize, you need to spend more time on each of them by reading related articles or watching proportional videos.
3. Attending in SEO Courses
Once adequate experience and knowledge are acquired, it is better for you to attend in SEO courses rather than keeping on reading the articles and books.
In this section, the most common questions about SEO are answered.
1. How long does it take to get the first rank in Google?
Answer to this question is depending on the nature of the business and its website. Depending on your company background, your targeted keywords and your competitors’ situation, the given time would be different. It is a possibility that one project takes 3 months while the other one needs more than a year.
2. How much is a SEO project cost?
SEO is not a product; it is a set of professional services. As a result, you cannot dedicate a price for all websites. However, you can categories SEO services into website optimization, content marketing, link building and so on and tag a price for each of them.
3. What is the guarantee to get the first rank in Google?
One of the most common requests from customers is a guarantee to take their website to the first tank in Google which is quite wrong and illegal request. There is no guarantee in determination of your future rank in Google in a specific time because there is no accessible information about the future Google updates and your competitors’ activities. Although giving a guarantee to a customer would increase the chance of getting the project, this will be considered as a fraud by Google.