In the last ten years, with the rapid expansion of online commerce, numerous market players have entered the arena to capitalize on this rapidly growing marketplace. As the number of online businesses has multiplied, the competition to be featured on major search engines, with a particular focus on Google, has become increasingly fierce. In this context, search engine optimization (SEO) has emerged as a crucial factor for online businesses, as the SEO strategy revolves around ranking higher on Google by adhering to Google’s regulations, guidelines, and best practices.
Understanding Traffic Cost: A Critical Indicator for Measuring SEO Performance
Nowadays, almost all market participants who are active on the internet are familiar with SEO and have fully understood the importance of having a SEO plan. However, having a proper and professional SEO plan for your online business is necessary but not sufficient! Like other plans, your plan execution is even more important than having a plan. Therefore, you, as a business owner, must be very careful on how your SEO plan is performing. To do so, there are some techniques, tactics and indicators to be used for having a good understanding of your SEO performance over time. We, through this article, will explain “traffic Cost” as one the most valuable and precise SEO performance indicators.
What is Traffic Cost?
Traffic cost, as an SEO performance indicator, is a service provided by SEMrush. The term “Traffic Cost” refers to the amount of money you have to pay for an Ad on Google for your strategic keyword to receive a known amount of traffic during a specific period. To make your mind more transparent, assume that after one year of working on your SEO plan, you have some traffic on your strategic keyword on your website.
Now, think of a website that starts today and instantly wants the same amount of traffic without an SEO plan. Such a website must go for a Google Ad! Google would charge the website owner a particular amount of money. That is precisely what we call traffic cost. It is how much you should have paid to receive the traffic you have now if you did not have an SEO plan.
How is it calculated?
To estimate the strategic keyword traffic cost, SEMrush takes into account various factors. These include the organic traffic you receive on your keyword, click-through rate, bounce rate, and several other elements. Although the calculation can be complex, the resulting estimate is generally dependable and can provide a useful metric for evaluating your SEO performance.
How does it work?
Monitoring SEO performance is a complicated task that needs to be done by an experienced SEO consultant. It is essential to evaluate it precisely, as your business success is highly dependent on your SEO performance. However, the Traffic Cost indicator can show you how your SEO is progressing and alert you if a problem exists, though such an indicator cannot identify the nature of the problem.
The simple rule is to check the traffic cost of your keyword in a reasonable timeframe. As long as the cost trends upwards, you can rest assured that you are doing well in your SEO plan. On the contrary, if not much value is created over time, or in the worst-case scenario, if the traffic cost decreases over time, there are some problems with your SEO performance, and you must take action instantly to get it back on track!
How reliable is it?
While traffic cost is a valuable tool for measuring SEO performance, it is not without its flaws. One significant issue with traffic cost is that SEMrush, the primary provider of this service, does not take keyword relevance into account. For instance, suppose you own a massage center and launch an SEO campaign.
It is crucial to select keywords that attract high-quality traffic and add value to your business. However, if you choose imprecise keywords, the generated traffic may not be valuable, as users will be misled by the keywords and not interested in massage services. As a result, your website’s value may not increase. Nevertheless, SEMrush may consider the irrelevant traffic as a positive factor, resulting in an upward trend in the traffic cost, which is not contributing to your business’s value.
Also read: ” what is Google Search Console?”
Monitoring your SEO campaign performance is a crucial task. SEMrush traffic cost is a valuable and precise measuring factor to see how your SEO performs over time. It can show you how you are progressing and if everything is moving on the track. However, like other digital marketing services, it needs to be performed by an expert SEO consultant to avoid all bugs associated with such elements.
The main errors have been discussed earlier in this article. Therefore, as a business owner, you must ensure a proper SEO plan in place, get it accomplished precisely and monitor it from time to time to see how it is progressing. As the last rule of thumb, you must have an experienced SEO consultant beside yourself, so you can rest assured that you will be moving on the right track to success.
If you’re looking for SEO services in Dubai and would like to learn about the cost of SEO in Dubai, feel free to get in touch with us.