How to choose color palette for website

Your website is a reflection of your brand and the entire business. It is the visual aspect of your brand, so the design plays a crucial role in attracting customers into your brand. When it comes to website design, coloring is one of the most important components of the design. The coloring must not only be eye-catching to attract users to the website, but also should align with your business branding, logo and more importantly with the type of your business.

What is a website color palette?Color palette is the range of colors that are used to design a website

The collection of colors that a designer uses to design a website is called a website color palette. Depending on the website type and the designer taste, it can be either only a few colors or a wide range of colors, in order to design a visually appealing website. 

Color palette generally contains two main sets of color. The primary color is the dominant color which is used for the background, menus, etc while the secondary color is used to color the CTA buttons and other minor elements. 

Choosing the right color palette for a website is one of the most important tasks that must be accomplished with care. Due to limited financial sources, you may want to develop your website by yourself, to arrange for a budget web design in Dubai. In this case, be vigilant on choosing the right color palette for your website, as it plays a pivotal role on user experience and conversion rate.

Why is website color palette important?

Colors schemes play multiple roles when it comes to website design. Color palette creates a first impression. The better a color scheme is chosen, the more pleasing your website’s first impression will be. In addition, a color palette shapes your visual identity and brand recognition, as it resonates your brand in users’ mind. More importantly, different colors trigger different emotions and feelings in the eyes of visitors that can positively impact user experience and conversion rate. 

As such, color palettes are one of the most important components of your website that can shape your visual identity, brand recognition and trigger special feelings for visitors. From a UX design perspective, the right color palette for your website is as important as other UX elements such as website loading speed, responsive design, quality content, etc. 

How to choose an appropriate color palette for your website

1- Understand what the color wheel is

Color wheel outlines the primary colors, secondary colors and tertiary colors

The color wheel is the basis of color theory. Color wheel outlines the primary colors, secondary colors and tertiary colors. There are only three primary colors which are red, blue and yellow. The secondary colors are created by combining the primary colors. Orange, purple and green are secondary colors that are formed by mixing the primary colors. At last the tertiary colors that are formed by mixing one primary and one secondary color. There are totally six tertiary colors out there; Red-Purple (magenta), Red-Orange (vermillion), Blue-Purple (violet), Blue-Green (teal), Yellow-Orange (amber), Yellow-Green (chartreuse)

2- Get yourself familiar with what feelings every color triggers

Here is a quick look on what the colors represent and what feeling they trigger:

  • Red — Power, passion, or energy, help in making users to take action
  • Orange — Joy and enthusiasm, triggers positive and joyful feelings
  • Yellow — Happiness and intellect. Never overuse yellow though
  • Green — Growth, organic, healthy. It may make users to feel your brand is growing
  • Blue — Tranquillity and confidence, depending on the shade – Lighter blue represent peace and darker blue triggers confident feelings
  • Purple — Luxury or creativity. sophistication.
  • Black — Power and mystery, classic, authoritative
  • White — safety and innocence, simplicity, purity. 

3- Choose the right color scheme for your website

Choosing a color scheme that works for your website is probably the most challenging part. You must understand the type of business and the products or services on offer. According to the business type, your targeted audiences must be identified to predict how they want to see the website. The color scheme must reflect your brand identity and the business goals, personality and values must be resonating through the selected colors. As such, you must consider the nature of the business, the type of products or services, the preferences of targeted audiences and at last your brand identity, to choose the right color palette for designing your website

4- Never underestimate the power of color contrast

Once the color palette is chosen, you must choose the primary color of the design which is the most dominant color. The primary color accounts for the background color, logo and main menu. The secondary color which is used for minor elements such as CTA buttons must be chosen as a complimentary color. Be careful in choosing these two main color types to be in contrast against each other, so the website’s important elements stand out and are clearly visible. Most visitors would click away, if they find your content difficult to read.         


The process of choosing the color palette for your website is quite important, as your website’s aesthetically appealing visual would have a positive impact on user experience and conversion rate optimization.

Wrapping up

Designing a website in general and choosing the right color palette in particular is not easy. Even though with the help of a content management system, the web design process is now easier than before, choosing a color palette that suits your brand needs a good level of experience, a taste of art and some psychological knowledge to predict the targeted audience’s taste. By following the rules that we have discussed here in this article, you might be able to get the task of your website color palette done. However, it is always a good idea to seek professional services from an experienced web designer with a proven track record of success.

Websima DMCC, with more than a decade of market presence and local and international experience is more than happy to help if you are in need. Feel free to contact us and book for your free consultation meeting to discuss your project further with our talented team.

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