Get a Better Ranking in Google for eCommerces
The most important goals of all ecommerce websites are to be seen by more users, have more traffic, convert more users to loyal customers and grow organically. To do so, market participants utilize many methods, techniques and tactics. SEO is known as the most effective way to improve an ecommerce’s rank on major search engines.
Optimize an ecommerce rank on Search Engines
Since you are reading this article, we presume that you are fully aware of what SEO is and how it impacts on online businesses. If it’s not the case, we would like to recommend checking our SEO services first.
The concept is based on the fact that the higher your ecommerce website rank on Google, the more visitors you will have on your website, as users trust Google and consequently trust the websites that are ranking high on Google.
Therefore, the main goal of SEO is to utilize all standards that help an ecommerce website to rank high on Google result page.
What Does a proper ecommerce SEO plan look like?
Ecommerce SEO is defined as optimizing an ecommerce website in terms of its performance on major search engines like Google. There are quite a few standards that must be in place, so we are able to say, “OK! That’s going to be a professional SEO plan!” Let’s dive deep into the most important elements, in order to build an impressive ecommerce website.
Transparent and comprehensive wireframe
Before the actual website design phase starts, a wireframe of the website must be generated. It helps you visualize how your ecommerce website will look once designed. A wireframe of your ecommerce website improves the process of conceptualizing the basics of your website design.
Professional Website Design
Ecommerce websites are at the forefront of your business. The design must be in line with the market trend. Outdated design would never take your business to where you have planned to be. It must be clean, neat and makes users comfortable to navigate through it. All important features and tools must be placed in front of users’ eyes, so they will be able to find them easily.
An ecommerce must have as many features as possible, in order to help visitors with their shopping process. There are many useful features that must be in place for an ecommerce. To be more specific, search tools, product comparison tools, advanced filtering options, multiple payment methods and delivery tracking tools are a few out of many that must be available for users on an ecommerce website.
Relevant, informative and reliable content is the main building block of a SEO plan for ecommerce websites. Users are thirsty for quality information, when they want to make a decision to buy a product or service. Hence, informative content must be generated in a reasonable time frame in order to help visitors with their decision making and consequently convert them to loyal customers.
An ecommerce flow refers to the steps users take from clicking on your webpage link on a search engine result page, all the way through the checkout and payment stage. It starts from the moment that users enter into your ecommerce, read the content that is relevant to what he/she needs, make some comparisons, add the product to the shopping card and proceed to check out and make the payment. The ecommerce flow must be designed to be as convenient and straightforward as possible. Internet users are after simplicity, so the simpler the flow procedure is designed, the more conversion is expected for your ecommerce.
A well-categorized ecommerce website is what all online users are after. Product categorization or taxonomy refers to how all products are classified and organized in your ecommerce website. A professional taxonomy helps visitors to find what they are after easily, so more conversion is expected. Taxonomy needs to be implemented by an experienced UI/UX designer, as it needs a good level of knowledge about how users want to find their products on an ecommerce website. Besides, all products must be allocated to a category, so they will be shown up, when users are searching for a product through the ecommerce category list.
The journey of growing your ecommerce organically
As explained through this article, SEO is the most effective way to improve an ecommerce performance. There are many elements that affect an ecommerce SEO. Even though you are now theoretically aware of how to properly optimize your ecommerce performance on search engines, don’t forget that it needs knowledge and experience to not only put a comprehensive SEO packages together that suits an ecommerce best, but also to implement the plan perfectly once your ecommerce is up and running.
If you are an entrepreneur who is planning to start your ecommerce, or if your ecommerce is operating but not to your satisfaction, we are here to help. In either case, feel free to contact us to arrange for a free consultation meeting about SEO services. You will have the chance to discuss your project and we will get back to you with the best solution that works perfectly for your ecommerce.