Part 5: How to Architect Your Pages
In this part, you will find out how to manage your content’s architecture. That can be achieved by applying the micro-moments of our keywords into the pages.
You can either watch the video from Websima DMCC YouTube Channel or read this article for the fifth part of this season. (We suggest you watching the video)
In this part, I discuss putting the contents on a page to get the best out of it.
There is a key point in this section:
Think about your users’ intent and organize the pages based on that.
I can finish this article right now because that’s the whole point. But I will continue with some examples to make it clear for you.
Using Keywords Micro-Moments to Understand Pages’ Micro-Moments
As we discussed before, you should know the micro-moments of each keyword. We need to make a page, landing page or post for our keywords, so we need to know the micro-moments for our pages as well. Once you find out the micro-moments for your page, you can understand the users’ intend and page architecture consequently.
Example of Architecting a Page
Now we go back to our previous example, which was about the “car lease company”. Assume that we want to build a landing page for “lease/finance luxury cars”. In this example, the micro-moments would be like this:
We suggest you watch the part 3 if you don’t know what the micro-moments are.
Here as you can see, this page is to-buy and to-know. And it has a medium opacity. Now we will try to build our page based on this information.
Here can be the beginning. As the opacity is medium and we don’t know what exactly the user needs, in the first section, we give him general information and try to build trust with CTA (Call to action)
Then we try to attract user with our advantages regardless of their needs as it is not clear to us yet. In this example, such services can do that.
Then it is time to estimate what the user wants. So we introduce some brands to him that we believe he is more likely looking for them. In this case, Porsche has more probability than Mercedes and BMW. And Mercedes and BMW have more probabilities than the others because user searched for “LUXURY CAR”
Now that we built the trust, it is an excellent time to put another CTA.
And after that, we will show some popular products that could be the user’s target.
And at the end, it is good to put the FAQ so the user can find his answers.
As you could see, all we did was organizing our contents on behalf of the users’ intend.
How to Architect Pages of an Online Store
If you want to build a page for an online store, you should know that for which step you are making that page:
- Parent category
- middle category or
- child category
Your focus will be on more contents on top of the page and a few products for the parent category. In the middle category, your focus will be on categories and products. in this step, there are not many contents to show.
And in the child category, you should focus on the products and their contents, not general contents. It should be related to what is presented above.
Thank you for listening to this video. This part needs practice and training. The more you create a website, the more experience you will catch, and you can come up with more optimized pages to SEO a website.
I hope that you will follow the next part. The next part will be the final part of this season. We will try to sketch the road map for SEO projects as the last step of the strategy planning.
We also recommend you reading the “What is SEO” article to find out what is it all about.
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