SEO, which is widely considered the most crucial digital marketing strategy, encompasses a set of standards, techniques, and tactics aimed at enhancing a website’s ranking on major search engines such as Google.
Domain History and Google rank
As the primary goal of SEO in Dubai and other parts of the world is to optimize a website’s rank on Google, SEO professional agencies would highly consider the elements that Google considers when ranking websites on its search engine result page. Many factors are more or less effective on Google’s ranking decision.
How does Google rank a website?
Many elements play vital roles in Google’s decision when ranking a website. The website’s traffic, bounce rate, session duration and conversion rate are among many that Google considers ranking a website.
One element that is effective on a website’s rank and, consequently, on SEO is the domain history.
What is domain history?
Domain history refers to a comprehensive record of a domain’s ownership and contact details, as well as its past and current performance. In addition to the identification of the domain’s owners over time, domain history also includes valuable data such as the domain’s operating field, traffic, conversion rate, inbound and outbound links, backlinks, and any previous penalties imposed by Google.
This information can greatly affect the domain’s position in Google’s search rankings. Therefore, a domain history provides a complete picture of a website’s performance from its inception until the present day.
How domain history can impact SEO?
Firstly, you must note that when we talk about SEO here, we are talking about Google’s judgment of a website’s performance.
As we already know, Google crawlers frequently navigate through a website and analyze and assess many elements to position a website on the result page. One of the main elements crawlers typically check is how the website has performed previously; basically, Domain History.
In other words, all past performance information about link buildings, quality of contents, traffic and all other information stored in a domain history will be checked by Google crawlers, so a considerable impact is expected from a domain history on its rank and consequently on SEO.
Furthermore, if the website has ever used Black Hat SEO and was spotted and penalized by Google in the past, crawlers would take a negative score into account as they are able to see such information on domain history.
How to create and maintain a SEO friendly domain history
Understanding the significance of domain history for your website’s SEO performance, it is important to take appropriate actions when starting an online business.
When purchasing a domain name and beginning an online business, there are two primary options to consider. The first option is to buy a brand-new domain name, while the second option is to purchase an existing domain name.
1- Buy a brand-new domain name
Opting to purchase a brand-new domain name eliminates the concern of pre-existing domain history. However, as previously discussed, a website’s SEO performance is recorded in its domain history, and this can significantly impact its future success.
To ensure a website’s long-term success, it is crucial to develop a professional SEO plan and consistently implement it. This strategy will not only enhance a website’s ranking on Google but also establish it as an authoritative site in its field.
2- Buy an existing domain name
There are valid reasons why someone might choose to purchase an existing domain. However, it is essential to conduct a thorough examination of the domain history before making any decisions. Checking the domain’s past performance can help identify any potential negative impacts that may affect the website’s future success.
Recovering from a bad domain history can be a long and costly process, even with a good SEO plan in place. Additionally, it’s important to note that an unresolved issue within the domain history cannot be fixed by any means.
In summary, it is crucial to carefully scrutinize the domain history before proceeding with any purchase. If you are unfamiliar with how to check a website’s domain history, you may find useful information in the article “Why Domain Authority is important.” There may be instances where changing your domain name is necessary. However, it is crucial to make this change with care to prevent losing the website’s positive domain history and, subsequently, its ranking on Google. To ensure a smooth transition, you can refer to the article “How to change my website’s domain without losing my rankings” for guidance on how to change your domain name while preserving your website’s rank.
As we have explained in this article, your domain history plays a crucial role in how your SEO performs and how Google ranks you on its search engine result page. Multiple things must be done carefully to avoid the negative consequences of a horrible domain history on your website SEO, outlined earlier in this article. However, if you still need help, we are more than happy to help. You may kindly ask for a free consultation meeting, and we are always here to provide the best solution for our customers. You can contact us to know the SEO cost in Dubai.